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The other day, friend and fellow Covina history buff Randall Smith stumbled upon this 1952 newspaper ad for my father's casket factory. I just about fell out of my chair when I saw it! I wouldn't have believed such a thing could exist. Dad didn't really believe in advertising since we didn't sell direct to the public, so this must have been then-partner Art Simpson's idea.

I think the photo itself probably dates to 1950 when the factory was moved over from Alhambra. I actually don't have any pictures at all of the whole factory- from the outside, anyway- so this is quite a treasure to me. What a find! :D

I think the photo itself probably dates to 1950 when the factory was moved over from Alhambra. I actually don't have any pictures at all of the whole factory- from the outside, anyway- so this is quite a treasure to me. What a find! :D